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Black Friday Email Design: Do’s and Don’ts to Up Your Game
During the last few months of the year, email marketing is more important than ever — and it starts right now. More than 115 million emails are sent on Black Friday. Email is responsible for 20% of...
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Design Tips for Using Background Colors in Email
How do you add visual interest to your emails? If you’re like most brands, you probably rely heavily on product images and graphics. There’s nothing wrong with that. But you might be overlooking an...
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4 Ways to Send a Happy New Year Email With Great Design
As 2020 comes to a close, we’re preparing to send our last emails of the year. Among them is a Happy New Year email — with great design, of course. To get inspired, we’re looking back at some of our...
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How to Choose the Best Fonts for Email Marketing
Ever wondered why a font doesn’t render in your email campaign? It’s likely because it isn’t an email safe font and the email client or device where you opened the email doesn’t support it. In this...
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How 6 Brands Build Hype in Their Teaser Email Campaigns
We stand by a lot of email design best practices, and one of them is to make sure an email never feels like a waste of time. That’s why you’ll hear us say this a lot: Emails should be clear, simple and...
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What’s the Best CTA Button Color for Emails?
When it comes to your CTA button, every design decision matters. After all, your email’s call to action is the driving force behind your entire campaign. You want readers to take action — whether...
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Sending Apology Emails: 3 Design Tips for Saying “Oops!”
We all make mistakes. And saying sorry by sending apology emails is part of doing good business. Whether your site went down, you sent an email with incorrect content or your users experienced some...
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Design Tips for Shipping Confirmation Emails
Email marketers invest a significant amount of time and energy into promotional emails: Here’s our newest product! Here’s our biggest sale! Here’s our upcoming event! But some of the most-read and most...
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